The 11-piece line, called the adidas x Peloton SS21 collection, is priced between $30 to $85 and consists of tank tops, pants shorts and hoodies. Peloton has other branded clothes with athletic companies, like Nike and Lululemon, but this is the first designed with the help of its instructors, who are quickly becoming celebrities.
Sizes range from XS to 2X, and are in men’s, women’s and unisex styles. The collection goes on sale March 25 on both of the company’s websites. That same day, Peloton is streaming a live class to promote the new collection on its app and equipment.
Apparel sales don’t rake in as much money as its exercise equipment, but Peloton is increasingly focusing on it as it grows into a lifestyle brand. CEO John Foley recently said it’s “building the best quality apparel in the world” and has hired an Amazon executive last year to help lead it.