Photo: Duncan Channon / Courtesy
Adults are always one step behind when it comes to keeping up with teen culture. Except adults who are in the tobacco industry. Those adults know what kids want: fun flavors.1 like strawberrytwo and horchata3 that look like technological devices4 – which is the way we now have more than 3.5 million young people using electronic cigarettes in the United States5. And to add to this alarming trend, Latino high school students in California are more likely to try and use e-cigarettes.6.
But in early 2020, when the FDA announced new regulations related to vaping products, we had an opportunity to put an end to the youth vaping crisis.7, which has made e-cigarettes the most commonly used products among middle and high school students. Unfortunately, pressure from the tobacco industry influenced FDA regulations.
Not only did the restrictions on flavors fail (thousands of flavors are still available8), it also opened the door to a whole new category of flavored vapes – the cheap, disposable vapes9. These have the same high content of nicotine salts as Juul10. But Puff Bar has created even more attractive flavors for young people like “OMG” (orange, mango, guava)eleven, “Blue Razz”12 and “Lush”13. It is difficult for a child with a brightly colored “Blue Razz” Puff Bar to think that it could be the seed of addiction.14, as well as increasing anxietyfifteen, worsen learning difficulties16 and cause damage that could be permanent17.
With Puff Bar gaining popularity every day, we can expect a lot of new disposable competitors, offering sweet-flavored nicotine in cheap single-use vapes that kids can throw away before they get home. Even though we are more vigilant than ever about youth vaping, our children are far from safe from harm.
Learn what you can do to protect your children in AddictionAlSabor.org
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