But iPhone fans may not want to get their hopes up too high for next week.
Wedbush analyst Dan Ives said he expects the iPhone 12 reveal to come later this month or in early October, with four versions of the iPhone 12 hitting shelves by mid-October. That suggests the company may take the somewhat unusual step of announcing the new iPhone and other new products in two separate events, and that customers may have to wait a bit longer than a week to see the latest phone.
The company’s September product event typically also includes the latest designs for other products, such as the iPad and the Apple Watch. Last year, Apple also revealed details on its Apple TV+ and Apple Arcade services.
“We believe [the September 15] event will primarily be focused on the next Apple Watch models and potentially a new lineup of iPads,” Ives said in an email to CNN Business.
Apple may also unveil at the event both lower- and higher-end Apple Watches, a smaller HomePod speaker and the first-ever Apple branded over-the-ear headphones, according to Synovus Trust Company senior portfolio manager Daniel Morgan.